The 21st day changed something deep inside me. Not just the way I look at brand building… but the way I look at life itself. When it comes to life, I realized something very simple — we are always complaining about our own problems. I was doing the same. I was worried about my car… […]
After the disastrous night of Day 20… we didn’t sleep at all. Not even for a moment. We were just waiting… waiting for the morning. Hoping that maybe, when the sun rises, things would make sense. Or maybe… we’d finally see what actually happened in the night. Somewhere deep inside, there was also fear. The […]
The 20th day of my challenge felt like every other day in the journey. That evening around 6 PM, I uploaded my 20th video. Just like the previous days, the response was slow. I was frustrated. After putting in consistent effort for so many days, somewhere inside me I was expecting things to move faster. […]
I still remember the day I decided to start my 90 Days Brand Building Challenge. At that time, I wasn’t trying to build a brand. I was trying to test myself. I wanted to learn everything from scratch. I wanted to see whether I was truly dedicated to the things I claimed I wanted. I […]
When I finally found the name Sawomi for my brand, something shifted inside me. It wasn’t just a name. It was a direction. A promise. A reminder that no matter how big the dream becomes, I must never forget my roots. On Sawomi.in, our previous blog shared the story of how we found the name […]
As I mentioned in my first blog, the idea was always clear — to build an authentic Himachali handloom brand that truly represents our culture, craftsmanship, and roots. But once that vision was set, one very important question stopped me in my tracks: what should I name this brand? This question delayed my work more […]
The Beginning of Sawomi: A Dream Rooted in Heritage and Responsibility Every brand has a story. The story of Sawomi is not just about starting a business, but about preserving Himachali handloom heritage, standing for honesty, and creating a meaningful future for the people behind the craft. My name is Gagan, and the foundation of […]
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