Our Story
Every thread has a story. Ours begins in the heart of Himachal Pradesh.
Sawomi is a name inspired by Saraswati Woollen Mills, a family legacy rooted in craftsmanship, dedication, and the rich weaving traditions of the Himalayas. While our journey in wool manufacturing spans over 30 years, it was in 2013 that we decided to dream bigger—to transform a small manufacturing unit into a platform that could preserve local craftsmanship and create meaningful opportunities for rural communities.
What started with just two artisans working passionately with their hands has today grown into a family of 40 skilled artisans, each carrying forward generations of Himachali weaving traditions.
But Sawomi is about more than beautiful products.
Our vision is to empower the women of rural Himachal by creating sustainable employment opportunities close to their homes, allowing them to support their families while preserving the art and culture they inherited. Every shawl, stole, blanket, and handwoven piece represents not only exceptional craftsmanship but also the livelihood, pride, and dreams of the people behind it.
We also believe that authentic Himachali craftsmanship should reach customers without unnecessary middlemen. That’s why Sawomi connects you directly to our factory in Himachal Pradesh, ensuring that every product you receive is genuine, handcrafted with care, and deeply connected to the mountains where it was made.
When you choose Sawomi, you are not simply buying a product.
You are helping preserve a heritage, supporting rural artisans, empowering women, and becoming part of a story woven with tradition, dignity, and purpose.
From the looms of Himachal to your home — carrying warmth, authenticity, and the spirit of the Himalayas in every thread.
What we do for you?
Quality is not something we add at the end—it is where every Sawomi product begins. With over 30 years of manufacturing experience, we have spent decades understanding wool, refining our processes, and perfecting the art of creating products that stand the test of time.
Led by textile engineer and founder Gagan Sharma, Sawomi brings together the authenticity of traditional Himachali handloom weaving and the elegance of modern design. We use only pure wool yarn, carefully selected and handcrafted by skilled artisans who pour their expertise into every piece.
What makes us different is our commitment to honesty. The quality, materials, and specifications we mention are exactly what you receive. No shortcuts, no compromises—just authentic craftsmanship, genuine materials, and products made with care, integrity, and generations of textile knowledge.
Welcome to the heart of our service – the Sawomi Customer Care Experience. At Sawomi, we believe in more than just selling products; we are dedicated to creating lasting relationships with our cherished patrons. Our commitment to exceptional customer care is as intricately woven into our ethos as the threads of our handcrafted shawls.
- Personalized Assistance: From the moment you land on our website, you are not just another visitor; you are an esteemed guest. Our customer care team is at your disposal, ready to assist you in navigating our collections, answering queries, and offering personalized recommendations tailored to your preferences.
- Transparent Communication: We believe in keeping you informed every step of the way. Whether it’s about the status of your order, shipping details, or any special promotions, we ensure transparent communication. Our goal is to build trust through open and honest interactions.
- Easy Returns and Exchanges: Your satisfaction is our priority. If, for any reason, you find yourself less than delighted with your purchase, our hassle-free return and exchange policy ensures that the process is as smooth as the luxurious textures of our shawls. We are here to make things right.
- Timely Resolution of Issues: In the rare event that an issue arises, our dedicated support team is committed to swift resolution. We understand that your time is valuable, and we strive to address any concerns with the urgency they deserve.
- Feedback Matters: Your feedback is our compass. We actively seek your thoughts and suggestions to continuously improve our services. Your experience with Sawomi shapes our evolution, and we genuinely appreciate your insights.
- Exclusive Offers and Rewards: Our loyal customers deserve to be celebrated. Enjoy exclusive offers, early access to sales, and other special perks as a token of our gratitude for choosing Sawomi.
In essence, the Sawomi Customer Care Experience is not just about addressing your needs; it’s about exceeding your expectations. Join us on this journey, and let our commitment to exceptional service redefine your online shopping experience. Your satisfaction is not just our goal; it’s our promise.
At Sawomi, we understand that exceptional customer support is the cornerstone of a seamless and satisfying shopping experience. That’s why we take pride in offering dedicated customer support services for an impressive 14 hours a day. Your convenience is our priority, and our team is here to assist you every step of the way.
- Extended Availability: Our customer support team is at your service from 14 Hours in a day, 7 days a week. Whether you’re an early bird or a night owl, we’ve extended our support hours to accommodate your schedule, ensuring that assistance is just a message or call away.
- Real-time Assistance: Have a question about a product? Need help with your order? Our team is equipped to provide real-time assistance through various channels, including live chat, email, and phone. No matter the nature of your inquiry, we’re committed to swift and effective solutions.
- Product Guidance: Our knowledgeable support team isn’t just here to solve problems; they’re also here to guide you through our collections. If you’re looking for a specific style, need advice on gift selections, or want more details about our manufacturing process, we’re here to share our expertise.
- Order Tracking: Stay in the loop with the progress of your order. Our customer support team can provide real-time updates on the status of your purchase, ensuring you are well-informed about the journey of your handcrafted masterpiece from our looms to your doorstep.
- Friendly and Professional Assistance: Expect a warm and friendly interaction every time you reach out to us. Our customer support team comprises dedicated professionals who are not just knowledgeable about our products but are also passionate about ensuring your satisfaction.
- Feedback and Improvement: Your feedback matters to us. We actively seek your opinions to improve our services continually. Your insights help us enhance the customer support experience, ensuring that we consistently meet and exceed your expectations.
At Sawomi, we view customer support as a conversation, not just a service. Feel the warmth of personalized assistance and the assurance that, no matter the time, we’re here to make your experience with us exceptional. Your satisfaction is the heartbeat of our support service, and we’re here to ensure it never misses a beat.
- Handwoven Mastery: At Sawomi, we don’t just create shawls; we craft masterpieces. Our manufacturing units, scattered across multiple parts of Kullu District, serve as the hubs of handwoven brilliance. Each piece is a testament to the skilled hands that meticulously bring to life the intricate patterns and vibrant colours unique to Kullu and Himachal.
- Aggregators of Tradition: We take pride in being the premier aggregator of wholesale manufacturers, uniting the diverse talents that contribute to the rich tapestry of our cultural heritage. Our role extends beyond commerce; we are stewards of tradition, ensuring that the legacy of handcrafted excellence lives on.
- Exclusive Kullu and Himachal Patterns: Our focus is unwaveringly on the authenticity of Kullu and Himachal patterns. Every shawl, stole, and cap we produce is a reflection of the region’s rich cultural heritage. We capture the essence of the mountains in each design, offering you a unique piece of art that resonates with tradition.
- No Compromise on Quality: Quality is not just a standard; it’s a tradition at Sawomi. From the selection of the finest raw materials to the precision of the weave, we go above and beyond industry norms to ensure that our products stand the test of time. Our commitment to excellence is woven into every fibre.
- Direct Connection, No Middlemen: Unlike many others, we choose not to sell on popular online portals like Amazon and Flipkart. Why? Because we value a direct connection with our patrons. By avoiding high commission demands, we ensure that you receive the finest handcrafted products at a more affordable price.
- Customer-Centric Approach: Our dedication to customer satisfaction goes beyond the purchase. With extended customer support hours, transparent communication, and easy returns, we strive to make your experience with Sawomi as delightful as our handwoven creations.
In essence, what we do is more than a business; it’s a celebration of art, tradition, and the enduring spirit of craftsmanship. Join us in the journey of adorning lives with the timeless elegance of handwoven treasures, where each piece tells a story and every thread is a testament to our unwavering commitment to excellence.
Better You ask us !!!
Welcome to a world where tradition meets modern convenience – the realm of services offered by Sawomi. Since 1996, we have been crafting not just shawls but experiences, ensuring that the beauty of handwoven elegance is accessible to patrons both online and offline. Here’s a glimpse into the services that define our commitment to bringing you the best of both worlds:
- Online Shopping Experience: We take you to a virtual journey through our curated collections with the ease and convenience of online shopping. Our website is designed to provide you with a seamless and secure platform to explore, select, and purchase our exquisite handwoven products from the comfort of your home.
- Secure Transactions: Your trust is our priority. Our online platform is equipped with robust security measures to ensure that your transactions are not only convenient but also safe. Shop with confidence, knowing that your personal and financial information is protected.
- Extended Customer Support: Our commitment to customer care extends to our online services as well. With extended customer support hours, we are readily available to assist you in navigating our website, answering queries, and providing real-time assistance throughout your online shopping journey.
- Offline Presence: For those who prefer a more tangible experience, our offline presence provides an opportunity to engage with the richness of our handwoven creations in person. Visit our physical stores or authorized retailers to feel the textures, appreciate the craftsmanship, and select the perfect piece that resonates with your style.
- Exclusive In-Store Experience: Our brick-and-mortar stores offer an exclusive in-person experience, allowing you to immerse yourself in the world of handcrafted elegance. Knowledgeable staff is on hand to guide you, share insights about our products, and ensure that your visit is as memorable as the treasures you discover.
- Customization Services: At Sawomi, we understand that individuality is key. Explore our customization services, available both online and offline, allowing you to tailor our handwoven creations to your unique preferences. Personalize your shawl, stole, or cap to make it truly yours.
In essence, our services are a blend of the convenience of online shopping and the personalized touch of in-person experiences. Whether you choose to explore our collections virtually or step into our physical spaces, Sawomi is dedicated to providing you with a service that reflects the timeless elegance of our handwoven treasures. Join us in celebrating the harmonious union of tradition and technology.
Hour Of Operation
| Monday: | 08 AM – 10 PM |
| Tuesday: | 08 AM – 10 PM |
| Wednesday: | 08 AM – 10 PM |
| Thursday: | 08 AM – 10 PM |
| Friday: | 08 AM – 10 PM |
| Saturday: | 09 AM – 10 PM |
| Sunday: | 01 PM – 8 PM |
Career
At Sawomi, we believe that preserving heritage is a collective effort. If you are passionate about rural development, traditional crafts, women’s empowerment, or the growth of India’s handloom sector, we would love to hear from you.
Whether you wish to volunteer your time, share your skills, collaborate on community initiatives, or contribute to the promotion of Himachali handloom heritage, your support can help create meaningful opportunities for artisans in rural areas.
Together, we can preserve traditions, empower communities, and ensure that the art of handloom weaving continues to thrive for generations to come.
To volunteer or collaborate with us, please contact:
contact@sawomi.in

